MSoft does the IPOD Package
Wednesday, May 24th, 2006http://www.youtube.com/watch?v=aeXAcwriid0
I read about this today in WSJ. Apparantly, this was done by MSoft designers. Apparantly, they either have a good sense of humour or too much time on their hands.
Does this belong on this blog?
Sure, why not.
I believe it speaks to simplicity in marketing.
KISS - Keep It Simple Stupid.
Applies to the mortgage professional who is responsible for marketing to other mortgage professionals.
If you are a wholesale lender looking to reach brokers, you might humorously state that many mortgatge brokers fit into the last ‘S’ of KISS. But that is an overused generalization.
Brokers need to be dealt with like a general consumer audience. Too often, ad agency’s, publishers and large marketers treat them as one would a typical C Suite b2b audience.
They’re not. Many are simple people trying to get by who want to make a good living for their families. They don’t have boards or shareholders or internal constituants. They don’t have targets, growth plans or compensation plans. They get by, by getting by.